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 Quite apart from being one of the richest, most successful rock frontman on the planet, Chris Martin has another reason to smile, apparently -- a yoga-toned body. The director of Coldplay's video to recent single 'Strawberry Swing' told BBC6 Music as much after winning three awards for the video at the UK Music Video Awards.
Kenny, from the video makers Shynola, said he had been worried the Coldplay singer may not have been able to put up with the physically demanding shoot, having tested out some of the poses Martin would have to do.
The video, as you can see here, features Martin flying to the rescue of a shrieking damsel dressed as a superhero. The director said: "Chris Martin is incredibly fit, he's absolutely ripped. I'm sure he won't mind me saying that. He could do everything really well. He does loads of yoga and we had lots of bits where he was on a trolley and it was physically really difficult for him." [thanks mimixxx]
He added: "I did it for about 10 seconds as a test and after that my hips were hurting so much I just felt incredibly old. After that I thought, 'We are either gonna kill him, or we're going to get sued'," he said.
Shynola were awarded video of the year, best animation in a video and best rock video UK Music Video Awards, while the ceremony at the Odeon West End cinema in Leicester Square, London, also saw veteran video director Kevin Godley present Martin De Thurah from Academy Films with the award for best director.
UK Music Video Awards editorial director David Knight says, “It was a great night and one that clearly emphasises the array and quality of both established and emerging talent in the UK music video business. Considering the year that they have had it was really quite moving to see Shynola sweep the board with their remarkable video for Coldplay’s Strawberry Swing.”
More discussion on the Coldplay/Shynola winning team at the awards is at the Coldplay forum here onwards [thanks SueDeNimes]
Here are some stills from the Strawberry Swing video...
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