Chris Martin – ‘TWO music videos for Paradise were scraped’
During a Q&A session with Coldplaying.com, Coldplay’s lead singer revealed that two music videos for hit single, ‘Paradise’ had been filmed then scraped! Hype Williams is believed to have been the director of at least one of those videos, before Mat Whitecross filmed the iconic video we all know and love, for the ‘Mylo Xyloto’ track.
‘Paradise’ is Coldplay’s most successful music video, with almost 400 million Youtube views! The 2011 single was Chris Martin’s favourite music video to film and this is why, according to the frontman:
Because the deadline was so insane*, the pressure was crazy, but we had total conviction in a very silly idea.
*the track had been released two months earlier and we’d already finished and scrapped TWO videos
In addition to this, Phil Harvey revealed that Jonny Buckland doesn’t like video shoots!
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