I love the song and I'm shocked that it didn't end up on the regular (read Itunes) album.
You are all off on who it sounds like but it's only because I'm likely older than all of you.
The song pays homage to Echo and the Bunnymen... One of Chris's favorite bands.
For anyone who has purchased a Ghost Stories or Magic Lithograph for US$75 on the Coldplay store, these items are not lithographs nor are they numbered.
They are in fact printed posters. You can contact the store for a refund at this time.