I had the same impressionMeh, I was expecting more. It looks like a Rihanna video.
That sexual thing at the "glowing in the dark" part doesn't really look like Coldplay AT ALL. It just... Doesn't fit.
maybe they will be the main characters of other videos tooMylo and Xyloto kissing.
However I didn't like it too much. ETIAW music video is better in my opinion. Paradise video above all, it's too lovely. The scheme is this one:
CB great song | average video
Paradise average song | wonderful video