That's how I explain its popularity. Although I have to disagree on that last bit; it's actually one of my favorites on the album. Along with its appeal to those who listen to mainstream music it also appeals to Coldplay's more devoted fans, which explains why they tend to play it live more. I wouldn't be surprised (or disappointed) if it became their next single.yea zsub is right. it appeals to non REAL coldplay fans who just listen to mainstream music. it has a catchy beat and its not too complicated. idk how to explain it but it doesnt surpise me at ALL that its popular. although it is also one of my least favorites on the new album.