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LP7- "A Head Full Of Dreams"


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I have two different feelings in my head.

I don't know if we discovered the posters and linked it to Coldplay too soon, forcing them to speed up the hype creation process (I don't think it exists in English, but I hope you understood) OR we discovered it too late (what if they appeared one week ago and nobody saw it?) and they NEED to speed up the hype creation process.

 

I think that the poster thing doesn't fit in terms of time. Just two cities, three posters and four days of silence? Not enough to make people talk about it. [i refer to normal people, not us]

 

Actually 4 cities: London, Washington DC, Camden Town, and Mexico City

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LP7- "A Head Full Of Dreams"

 

So the album was anounced December 4th 2014, the first teasing happened at 4pm and the album will be released December 4th 2015.

(And these posters have appeared in 4 cities yet)

 

...Sooo maybe the first single will drop November 4th (tomorrow)??

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I'm trying my best not to get my hopes up for anything new today. AHFOD is the 1st album I'm actively following the release of. I'm not sure what the teasing process is like! Ahahaha :)

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For MX they teased everyday from Monday for the build up of Every Teardrop Is A Waterfall (from what I remember), a range of gifs were used to tease the lyrics and colorful direction the band was taking. Ghost Stories didn't have anything majorly teased, they did change their profile and cover photo on Facebook, it didn't really relate to the cover but it did indicate new things were coming.

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Notice the part of the article where it mentions Coldplay not returning to the studio until 2016... is a Prospekt's March sort of EP on its way next year?

 

Perhaps they could be returning to the MX Era idea of having two albums and one being acoustic....this next "EP" could be the acoustic one.

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I have two different feelings in my head.

I don't know if we discovered the posters and linked it to Coldplay too soon, forcing them to speed up the hype creation process (I don't think it exists in English, but I hope you understood) OR we discovered it too late (what if they appeared one week ago and nobody saw it?) and they NEED to speed up the hype creation process.

 

I think that the poster thing doesn't fit in terms of time. Just two cities, three posters and four days of silence? Not enough to make people talk about it. [i refer to normal people, not us]

 

Nah, this stuff is immaculately well timed. There's a chance they could have gone unnoticed for a day or so, but with this sort of stuff, it's planned down to specific times and hours.

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