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[Article] For Coldplay, it's another album, but for EMI, is it a leap too far?

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emi.jpgTomorrow's release will be a make or break for Guy Hands' £3.2bn takeover

 

In an industry well used to hype, for once it was no exaggeration when EMI chief Guy Hands hailed it as "the most anticipated album of the year".

 

Not only does Viva La Vida or Death and All His Friends signify that Coldplay are at a stage in their career where they can get away with pretentious album titles, it could also set the tone for whether Hands' controversial £3.2bn takeover of EMI last year ultimately succeeds.

 

The album, released in the UK tomorrow after a marketing campaign that included giving away the first single, Violet Hill, free and promoting a series of free concerts beginning in London on Monday, is being seen as a litmus test for Hands and his vision for a new EMI.

 

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