Bands performing live at this week's Brit Awards can expect to see an explosion in their album sales, it was revealed today.
Research has shown that acts that perform live can sell a massive 270 percent more albums in the two weeks after the awards. The 2006 bash, to be held on Wednesday, will see artists such as Coldplay, James Blunt, Gorillaz and Kaiser Chiefs play.
The sales date collated by Tesco over the last three years show that last year's British Female Solo Artist winner Joss Stone experienced a 270% rise in sales. Keane's album sales rose by 190%, Franz Ferdinand's by 160% and the Scissor Sisters by 116% in the fortnight after the awards.
Even artists who did not win awards but performed live, such as Snow Patrol and Natasha Bedingfield, enjoyed a significant uplift in sales. Tesco spokesman Jonathan Church said: "Being nominated for a Brit award is a fantastic achievement, but these figures show that the real money-makers from the evening are those acts that appear live as they experience a massive increase in album sales directly after the event. Our sales show that we Brits love these live performances enough to go out and purchase the albums."
He said the figures "bode well" for bands playing live this year.
Source: http://www.lse.co.uk
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