LONDON -- EMI Music UK, part of EMI Group, the world's largest independent music company, and BT, today announced the conclusion of a video-on-demand agreement for BT’s next-generation TV service, BT Vision.
The deal covers all available music videos from EMI’s extensive back catalogue and a selection of long-form programming. This will make available, on-demand, video content from EMI artists including Lily Allen, Kylie Minogue, Coldplay, Gorillaz and KT Tunstall, amongst others.
The videos will also be available to buy on PC from the BT Vision download store at http://www.downloadstore.bt.com.
Mike McMahon, SVP Commercial & Digital Media, EMI Music UK, said: “This agreement with BT Vision heralds our first TV on demand deal in the UK. The more ways in which our music videos can reach music fans, the better. This service gives consumers the flexibility and freedom of choice of when to watch our latest releases as well as view our rich back catalogue.”
Dan Marks, CEO of BT Vision, said: “We are delighted to announce this agreement with EMI Music UK. BT Vision’s choice of entertainment for devoted music fans is further strengthened by this partnership with one of the most famous names in the business. It will provide music videos from many different genres, as well as concerts by a wide range of well known artists from EMI’s fantastic roster.”
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