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    [Canada] CTV Joins the World Again with Live8

    live8logo1.jpgLast Canada Day weekend, CTV presented 18 hours of television that joined together over 10 million Canadians to hear music with a message.


    Now, one year later, CTV revisits Live 8 with the new 90-minute MTV special Live8: What A Difference A Day Made, airing Saturday, July 1 at 12 midnight exclusively on CTV. The special will air as part of the MTVonCTV branded block. Once again, CTV will join the world in an international broadcasting event when the special is also broadcast to 480 million households on MTV Networks worldwide.


    With a special introduction by Live 8 founder Sir Bob Geldof, Live8: What A Difference A Day Made provides a retrospective on how far the world has traveled since the historic event last July and why it's important to remember one year later.Live8: What A Difference A Day Made includes a selection of highlights from the most inspirational performances and presentations that took place across 10 cities last July 2, including Barrie, London, Paris, Berlin, Rome, Tokyo, Johannesburg, Philadelphia, Moscow and Edinburgh. Live8: What A Difference A Day Made relives the moments when U2, Coldplay, Black Eyed Peas, Green Day, Madonna, Youssou N'Dour and Dido, Robbie Williams, Pink Floyd, R.E.M., Paul McCartney and others captured the hope and optimism of the world and rallied the crowds to fight against poverty in Africa and to lobby the G8 leaders to makes promises on debt relief, AIDS drugs, trade tariffs and education.


    Live8: What A Difference A Day Made will air on MTV's channels in the lead-up the 2006 G8 Summit on July 15 in St. Petersburg, Russia where G8 leaders are expected to discuss international issues such as global energy security, infectious diseases and education.


    Reaching an audience of over 10-million Canadians, CTV's 18-plus hour broadcast featured every act from the Canadian event in Barrie, ON, while weaving in the international acts from every single concert around the world.


    Source: http://www.broadcastermagazine.com

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