Since the release of Midnight and the official remix earlier on when the clocks struck 12 AM, a massive mark has been left on the charts as Midnight has hit #1 in the ITunes chart of over 53 countries!
(Thanks to Rezaditya on Twitter for this image)
Most of the sales for Midnight came from downloads as an instant grat track people who pre-ordered Ghost Stories on ITunes received. Another portion was from regular downloads on Midnight on its own and others were for the official remix of Midnight
The impact Midnight has had on the charts so far shows Ghost Stories has had an extraordinary amount of pre-orders so far. When Paradise was released in 2011, it didn't have this much of an effect so things are looking very promising for Coldplay's new album now!
There seems to be a good possiblity, Coldplay's record label, Parlophone, owned by Warner Music, may be planning a strategy which involves releasing an instant grat track every week for fans who pre-order Ghost Stories . This will be a very effective tactic as the release of Midnight has surprised us all as to how well its done in the charts! With the 'domino effect' of large pre-orders counting towards the charting of a single, there is a good chance we may see Another's Arms next week as previously discussed.
Below : Possible release plan?
21st April : Midnight (released)
28th April : Another's Arms
5th May : A Sky Full of Stars
Another's Arms would be set to make an even bigger impact as a promo track in the way Midnight with being a song no one has heard the studio version of yet and A Sky Full of Stars? With all of the hype surrounding that song, the pre-orders just weeks before the release of the new album and being potentially the most popular track off the Ghost Stories, it will explode on the scene like nothing you have seen before! There is a lot to look forward to.
There is a currently a discussion about this the Coldplaying forums
Only 28 days until the release of the new Coldplay album of 2014, Ghost Stories!
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