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    Coldplay Gig To Break New Ground For Eco-events

    chrismartingrammy09a.jpgThe upcoming Coldplay concert on Mar 28 is set to make history as the first carbon neutral music event in the UAE. To offset the band’s carbon footprint through lighting, electricity and flights, the concert's organiser Flash plans to finance an unannounced sustainability project.


    Meanwhile, Environmena, an Abu Dhabi solar power systems installation company, is carrying out an initial audit into the likely level of C02 emissions produced by the concert. It will then conduct a final review following the event.


    The initiative, backed by Emirates Wildlife Society – World Wide Fund for Nature (EWS-WWF), will also see Coldplay addressing 15,000 fans to promote Earth Hour, which falls on the same day of the concert.

    Earth Hour is an environmental scheme to raise awareness of climate change by encouraging people to switch off unnecessary lights and electricity for one hour. “Earth Hour is a powerful symbol of what can be achieved through individual action on a global scale, with the whole world coming together in a response to tackle climate change,” said Razan Khalifa Al Mubarak, managing director of EWS-WWF.


    “In the UAE we are keen to grasp the momentum generated by this global occasion, urging everyone to make the switch for one symbolic hour, thus taking affirmative action towards helping save our planet.”


    Source: http://digitalproductionme.com

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