Clear Channel has launched KPTL (Capital 106.3) in Des Moines, which will focus on triple-A as well as local Iowa acts. The station will target a 25-54 audience.
KDBR (the Bus), which previously occupied the 106.3 frequency, will move to a stronger signal at 100.3. The top 40 station known as "My 100" was dropped at the locale last month and until the flip to Capital, the Bus was being simulcast at 106.9 and 100.3.
"People who liked KFMG, and before that KDMG, would like this station," said CC Des Moines GM Joel McCrea, in an article in the Des Moines Register. "People who like the feel and the sound of National Public Radio are probably going to like this radio station." Acts will include U2, R.E.M., Norah Jones and Coldplay.KPTL will hire at least three on-air personalities and is developing such shows as "Studio C," "Freedom Rock" and "Iowa Music." Studio C will feature exclusive performances captured live in Clear Channel's new basement recording facilities in the city.
McCrea told the Register that the percentage of local music was unclear. "They have to be good," McCrea said. "We’re not anti-local artists, we just want it to be pretty darn good and pretty mass appeal."
Source: http://billboardradiomonitor.com
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