It's been said there are only two sure things in life: death and taxes. Well, you can probably add another item to that list: massive first-week numbers for Coldplay albums.
The band's much-anticipated third album, X&Y, moved more than 730,000 copies in its first week of release (see "Coldplay Beat Peas And Stripes By A Mile With X&Y"), only further cementing Coldplay's status as one of rock's few sure bets in an era of bling, Bentleys and general un-rockingness. In fact, you could make the argument that they are such a huge act that they don't even need to make a music video to sell records. And you'd probably be right.
This only made director Mark Romanek's job a whole lot more difficult. Tapped to helm the video for "Speed of Sound", the first single from X&Y, his mission was to make a beautiful, stately, emotional video for a band that didn't really need a beautiful, stately or emotional video. Or a video at all, for that matter. But Romanek's talent lies in his ability to read between the company lines, somewhere beneath the profit margins. He knew that while Coldplay really didn't need a video, their fans did.
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