The Crazy Frog has a new home.
News Corporation, the owners of The Sun, has bought a stake in Jamba, the company which produces the character, for over £100million. News Corp now owns a 51 per cent stake of the ringtone company to boost the use of mobile TV-clips known as ‘mobisodes’.
The character that wears a white motorcycle helmet, leather jacket and goggles became a national icon when Swede Daniel Malmedhal recorded his impression of a moped engine in 1997. By 2004 Jamba launched what became the most successful mobile ringtone of all time earning the company millions. Last year Crazy Frog hopped to the top of the pops with Axel F beating off Coldplay’s, Speed of Sound and becoming the first mobile ringtone to make the charts. It became a worldwide hit with Indian, reggae and Australian rock versions.
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