EMI and AOL Europe to stream ad-funded content

EMI Music has announced an agreement with AOL Europe to run ad-supported music video streaming.

The deal will allow consumers to stream EMI music videos for free via the AOL portal. Consumers across the UK, France and Germany will have access to both new releases and content from the extensive EMI back catalogue.

AOL will also run editorial content such as 'Artist of the Month' and 'Breakers' to promote EMI artists including Lily Allen, Coldplay and Corinne Bailey Rae.Chris Kennedy, chief financial officer at EMI Music International, said: "The advertising-funded model is one that really appeals to a cross-section of music fans, and we're pleased to be able to link with AOL across Europe to offer consumers another way to engage with the music and videos of our artists."

Source: emimusic.com