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Halting Scalping: The Impossible Mission?

coldplayticket.jpgChurchill Downs guards the names of its Kentucky Derby ticket holders so closely that only two executives at the track have access to the entire list, the company has said in court papers.

 

It considers the roster a trade secret, and its security sentinels scan sites such as eBay to catch people who resell tickets bestowed on them by the track. Then it cuts off their future supply. So how do thousands of tickets get on the Internet sites of ticket brokers across the country?

 

Some rock bands have been even more aggressive. Tom Petty last year voided 1,400 fan club concert tickets that fell into the hands of scalpers, and to cut out brokers entirely, Coldplay auctions tickets online to registered fans only.

 

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