LOS ANGELES (Reuters) - Recognizing how tough it can be for developing artists to build a career, concert promoter/venue operator House of Blues has launched the Ones to Watch program.
Each quarter, five acts will be profiled online at the HOB Web site (hob.com/artistfeatures/onestowatch). HOB staffers pick the artists based on music they love. The site will feature a free song download and a podcast of each act being interviewed. The site also will include biographies, photos and links to purchase full albums.
"The core idea was to expose fans to new sounds," says Jim Cannella, director of corporate partnerships for HOB. "This is a 'love of music' program that does not include input from sponsors, agents and labels. We are not looking to monetize this."
Cannella says Ones to Watch was inspired by the company's Web-based Emerging Artist of the Month program, which focuses on better-known acts that are still in the early stages of their careers. Artists featured in that program have included Kanye West, Coldplay and Linkin Park.
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