When Coldplay released its second hit album, A Rush of Blood to the Head, the band said that part of the environmental damage caused by its production would be offset by the planting of 10,000 mango trees in southern India.
More than four years after the album's release, however, many of Coldplay's good intentions have withered in the arid soil of Gudibanda, Karnataka state, where the saplings it sponsored were planted.
The idea of saving the world while making music was proposed by Future Forests, a British company since renamed CarbonNeutral. It declared that the scheme would soak up carbon dioxide emissions and help to improve the livelihoods of local farmers.
"You can dedicate more saplings in Coldplay's forest, a specially-selected section in Karnataka, India," its website said. For £17.50, fans could invest in the scheme and receive a certificate packaged in a tube bearing the words "The Coldplay Forest".
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