Junos Add Interactive Enhanced TV Webcast

The show is already in high definition. It's hosted by Pam Anderson. Now, they've added interactivity and unique dual-screen technology.

The 2006 JUNO Awards TV broadcast will be in a state-of-the-art Enhanced TV format online, host broadcaster CTV has announced. It innovative "two-screen" technology, exclusive to CTV, allows viewers to watch The JUNO Awards broadcast while simultaneously interacting with the show online.

The 2006 JUNO Awards, Canada's Music Awards, airs this Sunday, April 2 at 7 p.m. in all markets (8 p.m. AT) on CTV while the webcast will be presented online at playjunos.ctv.ca.The 2006 JUNO Awards Enhanced TV webcast offers an interactive JUNOS experience for music fans. Viewers can become part of the action by predicting who will win in each category and testing their music knowledge throughout the entire JUNO Awards broadcast with questions relating directly to what they see on CTV. Among the interactive features of The 2006 JUNO Awards Enhanced TV webcast are the "Hip-o-Meter," a method of voting for the coolest stars as they make their way down the eTalk Red Carpet; a music trivia challenge; fan and artist forums; and a "predict the winner" challenge.

A contest, with prizes courtesy of sponsor Doritos and CTV, will be held, and a winner determined in a random draw of all eligible participants. Resgistratin is required. More than 12,000 viewers played along with the CTV.ca for the Oscars when Enhanced TV was first introduced to Canadians in March, 2006, the broadcaster added.

"Since CTV began broadcasting The JUNO Awards in 2002, we have focused our efforts on making this annual celebration as fan-friendly as possible," said Susanne Boyce, CTV's President of Programming and Chair of the Media Group. "After taking the show to cities across the country and making the fans in

the stadium part of the action, we're now able to extend the fan experience online."

The 2006 JUNO Awards, Canada's Music Awards, will be broadcast in High-Definition and 5.1 Surround Sound on CTV on Sunday, April 2 from the Halifax Metro Centre in Halifax, NS.

Hosted by Pamela Anderson, the two-hour broadcast features performances by Bedouin Soundclash, Black Eyed Peas, Broken Social Scene, 2006 Canadian Music Hall of Fame inductee Bryan Adams, Buck 65, Coldplay, Divine Brown, Hedley, Massari, Michael Bublé and Nickelback. Broadcast sponsors for the event are General Motors, Pantene Pro-V, Doritos, and Nice 'n Easy.

CTV began broadcasting The JUNO Awards in 2002 when it telecast the Awards from St. John's, Newfoundland and Labrador, before taking it to Ottawa (2003), Edmonton (2004) and Winnipeg (2005). The 2007 JUNO Awards will be broadcast from Saskatoon on CTV.

CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTV owns 21 conventional television stations across Canada and has interests in 14 specialty channels, including the number-one Canadian specialty channel, TSN. CTV is owned by Bell Globemedia, Canada's premier multi-media company.