One year on from the historic Live8 concert, MTV Networks International is celebrating the first anniversary of the momentous music event by airing a new special called Live8: What A Difference A Day Made, through a partnership with Network LIVE.
An estimated three billion people from all over the world watched Live8, billed as the greatest show on earth, where the creme of the world's music artists came together to perform with one message -- make poverty history.
Beginning 2nd July 2006, in recognition of the day that music changed the world, MTV Networks will premiere the 90-minute special to its network of 50, reaching 480 million households around the world in major markets including US, Japan, UK, France, Germany and Latin America. In addition to providing viewers the chance to relive the music spectacular of Live8, Bob Geldof will introduce the programme by giving a retrospective on how far we have travelled since the historic event and why it's important to remember one year later.The programme is a selection of highlights from most inspirational performances and presentations that took place across 10 cities including London, Paris, Berlin, Rome, Ontario, Tokyo, Johannesburg, Philadelphia, Moscow and Edinburgh. Live8: What A Difference A Day Made relives the moments when U2, Coldplay, Black Eyed Peas, Green Day, Madonna, Youssou N'Dour and Dido, Robbie Williams, Pink Floyd, R.E.M., Paul McCartney and others captured the hope and optimism of the world and rallied the crowds to fight against poverty in Africa and to lobby the G8 leaders to makes promises on debt relief, AIDS drugs, trade tariffs and education.
Live8: What A Difference A Day Made, distributed by Network LIVE, will air on MTV's channels in the lead up the G8 Summit 2006 on 15 July in St Petersburg, Russia where G8 leaders are expected to discuss international issues such as global energy security, infectious diseases and education. Live8 was executive produced by Network Live CEO Kevin Wall.
MTV has a long history of providing a platform in support of pro social issues, and regularly offers its audiences opportunities for direct dialogue with world leaders. In 2005 in the week leading to the G8 Summit and Live8 concerts UK Prime Minister and Chair of the G8 summit Tony Blair and Live8's leading force Bob Geldof took tough questions on African poverty, debt relief and Bush policies on climate control from MTV viewers representing 24 countries around the world -- including 7 African nations.
In addition, MTV's pro-social activities include the award-winning Staying Alive campaign. Launched in 1998, Staying Alive is a multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV AIDS as well empowers young people to protect themselves from infection. The Emmy award-winning campaign consists of documentaries, public service announcements, youth forums and Web content. Staying Alive provides all its television programming rights-free and at no cost to 3rd party broadcasters globally to get crucial prevention messages out to the widest possible audience.
For more information on Live8 and the issues it was set up to address, please visit http://www.live8live.com/
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