You have to be in awe of the way Coldplay has been embracing social media, writes Bit Rebels. First they announced they were giving away their album, LeftRightLeftRightLeft via a free download. The next step was to give the album away to everyone who purchased a ticket and arrived at the show. A bonus to fans, since most had already downloaded the album, but who doesn’t like free CDs?
But their newest social media masterpiece is quite unique. It’s called the Exhibition Room and it proves to be a powerful social media tool for fans to get a chance to be noticed for their creativity by other fans.
Exhibits have been shown off on the front page of the Coldplay website, and will be displayed in the studio for band members to see. Now, due to its unprecedented success, the Exhibit Room is opening its doors to new exhibits seven days a week...
Coldplay.com suggest submitting anything that can be uploaded: illustrations, paintings, animations, photography, music videos, etc. In their words, 'anything that can be uploaded is fair game' as long as it violates no copyrights. Here's Anchorman with the new 'exhibition opening times'...
We're pleased to announce that the Exhibition Room will now be posting a new Exhibit seven days a week (rather than just Monday to Friday). We've decided to increase the number because we've been so blown away by the number and quality of the Exhibits that you folks have been uploading - and we want you to see more of them. Quite a few of you have been in touch asking how each day's Exhibit is selected. Well, the Curator looks at every single creation which is submitted (more than 3,000 so far) and then decides which ones to display in the Exhibition Room. Impress the Curator and you stand a good chance of seeing your work on the site.
So, what will impress the Curator? Not, we are are told, pictures of the band or footage from their shows (including the butterflies). Nor is the Curator looking for videos of you folks covering a Coldplay song - though they don't mind if you use a Coldplay tune to soundtrack your own original short film. Essentially, as today's exhibit proves, your best bet is to just let your imagination, ideas and creativity flow. Which is exactly what so many of you have done already. Keep up the good work - and thanks to all of you for making the Exhibition Room such a success. Anchorman
Each day of the week they will be choosing a new submission to display on the homepage of their website and to be stored in the exhibition archives. So far there are several paintings and illustrations featured on the site as well as a few video creations.
The latest portrait exhibits at the Exhibition Room (at Coldplay.com):