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[Pemberton Festival Preview] Coldplay in the Coast Mountains

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festival.jpgHow a village in B.C. came to host one of the summer's hottest music festivals

 

VANCOUVER -- When a band as big as Coldplay decides it wants to produce and headline a European-style music festival in North America, you find a place to put it. The person charged with that responsibility, on a tight, one-year deadline, was Shane Bourbonnais, president of touring and business development for concert promoter Live Nation Canada.

 

Bourbonnais chose Pemberton, B.C.

 

Pemberton, for those who haven't had the pleasure, is a village with about 2,200 full-time residents in the Coast Mountains about 30 minutes up Highway 99 from Whistler in the Lillooet River valley. It's a take-your-breath-away kind of place: lush, green and spectacular. In the winter, it's a popular accommodations alternative to Whistler.

 

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