Ethical shopping no longer means ditching the fox fur coat in favour of the hemp jacket.
The concept now is as much about protecting the rights of people as animals. It means drinking coffee with a conscience and tea with sympathy — all while being assured that the labourers who strained their backs to pick the tea leaves are getting their fair share of the profits.
"It's the old adage of teaching someone to fish rather than giving them a fish, that's what Fairtrade is about. It's fair trade not aid," said Sarah Scarborough.
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