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    Smashing Coldplay strategy kept new EMI from being DOA

    emi.jpgWith EMI losing Paul McCartney, Radiohead and The Rolling Stones in quick succession, and with other acts on the label, such as Robbie Williams, threatening to go on strike, it wasn't looking good for the famous imprint earlier this year.

     

    Throw in the fact that EMI has been hoovered up by a private equity firm, and that a lot of the "music" people at the label had either jumped or been pushed, and there was speculation about its continuing existence.

     

    Terra Firma (the new owner of EMI) had its first real test with the release of Coldplay's Viva La Vida album two months ago. McCartney had left the label because he was dissatisfied with how it had marketed his last few albums. Williams was openly questioning if the downsized label could still "work" an album. Terra Firma's other big signing, Sigur Rós, were looking on from the sidelines.

     

    Read the full article here




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