The Orchard, the world's leading digital distributor and marketer of independent music, and QTRAX, the world's first ad-supported peer-to-peer (P2P) music network and a division of Brilliant Technologies Inc. (OTCBB: BLLN), today announced a licensing agreement that will make The Orchard's full catalogue available through QTRAX. The deal extends the presence of The Orchard into the P2P space and significantly expands the scope of QTRAX by adding the world's largest catalogue of independent music to its service.
The Orchard is the world's leading digital distributor and marketer of independent music, with a catalogue of more than one million tracks representing 73 countries, thousands of labels, and every music genre. This catalogue includes titles from multi-platinum acts such as Green Day, Coldplay, Ray Charles, and Barenaked Ladies, as well as from breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal Technique. The Orchard supplies all the leading legal digital music stores and mobile operators throughout the world and markets its labels' catalogues for sync song placements in films, commercials, and television shows. The company is owned by Dimensional Associates, the private equity arm of JDS Capital Management, Inc. whose portfolio companies also include eMusic and Dimensional Music Publishing. The Orchard is headquartered in New York and London, with offices in 23 countries and six continents."QTRAX has developed an innovative P2P music service combining the power of viral marketing with an ad-supported revenue model that fairly compensates rights owners," said Greg Scholl, chief executive of The Orchard. "By licensing our catalogue to QTRAX, we help our labels and artists build audiences and sell music."
Allan Klepfisz, President and CEO of QTRAX, said, "The independent music sector continues to grow its market share exponentially and The Orchard, with its rich and constantly growing catalogue, is better positioned than any other company to represent this segment of the industry. We regard our association with The Orchard as a critical component of the success of the QTRAX business model, and we look forward to working together to market independent music in new and creative ways."
Source: marketwire.com
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