LAS VEGAS -- 2006 International CES Show -- The Orchard, the world's leading distributor and marketer of independent music, yesterday announced a landmark relationship with Verizon Wireless, the leading U.S. wireless provider. Verizon Wireless' new V CAST Music service, launching January 16, will draw from The Orchard's industry-leading catalogue of independent music and leverage The Orchard's music programming expertise in independent music. The Orchard and the four major labels constitute the primary music partners for V CAST Music at launch, further solidifying The Orchard's position as the leading distributor of independent music.
The Orchard will serve as the preferred provider of independent music for V CAST Music. The Orchard's catalogue includes a diverse roster of music: landmark indie rock and punk from SST (Black Flag, Husker Du, Minutemen) and Lookout! Records (The Donnas, Ted Leo), classic hip-hop from Delicious Vinyl (Tone Loc, Young MC) and Nature Sounds (MF Doom, Immortal Technique), world- renowned classical music from Analekta and Qualiton, Bollywood hits from Saregama (Asha Bhosle, Lata Mangeshkar) and other top Indian labels, and much more. The Orchard catalogue also includes music from multi-platinum acts such as Green Day, Coldplay, and Ray Charles from their early years, before they were signed to major labels, and breaking bands like The Hold Steady and Matisyahu. Overall, The Orchard's catalogue encompasses music from thousands of record labels spanning 73 countries and every music genre.
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