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Wales Poised For ‘Eco-chic’ Revolution

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Welsh businesses are poised to take advantage of a growing trend for eco-friendly clothing in 2006.

 

With this year widely touted as the time ‘eco-chic’ finally takes off, the fashion for environmentally-responsible clothes has been boosted by celebrity endorsements by the likes of actress Sienna Miller.

 

A world away from the catwalks of Paris, London and Milan, companies in rural Wales are in the vanguard of the new movement. Cardigan company Howies and Garthenor Organic Pure Wool of Tregaron can already boast fans as diverse as Prince Charles and Coldplay lead singer Chris Martin.

 

Sally King, who runs Garthenor with her husband Chris, said, ‘Eco-fashion is the thing now. For a while people have been concerned about what they are eating, now they are becoming concerned about what they are wearing.’

 

Source: http://icwales.icnetwork.co.uk

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