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    Where the Recording Is Headed: Coldplay's CD Giveaway... thoughts for the music industry

    greenbutterfly.pngPrince started it, but the concept of giving away recordings to concertgoers could become a much larger trend, writes Digital Music News. On Friday, Coldplay announced that it would be giving away an album to those attending its upcoming, summer tour.


    The live disc, LeftRightLeftRightLeft, includes versions of 'Viva La Vida', 'Death And All His Friends' and seven others. "This album is a thank you to our fans – the people who give us a reason to do it and make it happen," Coldplay stated.


    Invariably, Coldplay fans will eventually be able to download those tracks, thanks to a highly-porous web. Still, the concept is geared towards the superfan, and concertgoers will appreciate the bonus. On a revenue level, the giveaway shifts that action towards the more lucrative live performance, and away from the declining recording. Makes sense, especially as artists - whether Coldplay or an emerging act - find it increasingly difficult to monetize the disc or paid download.

    SIGN UP NOW: If you are not going to a Coldplay show in 2009 and therefore not able to receive your very own physical copy of LeftRightLeftRightLeft, worry not! We have a CD mailing exchange programme where you can sign up to receive a free CD from another member who will have spare copies from the shows they attend. For full details, go to the Coldplay forum here [thanks Cobalt]


    Article source: Digital Music News




    Stop press! News from Anchorman confirming a nine track Coldplay album to be available at shows and online:


    Good morning, We're pleased to announce that Coldplay will be giving away a live CD, LeftRightLeftRightLeft, at every remaining live show in 2009 (apart from festival shows). Starting with the band's first North American tour date, at West Palm Beach in Florida on May 15th, every fan attending a show will be given a free copy of the nine-track CD, which won't be available elsewhere. Also on May 15th, LeftRightLeftRightLeft will be made available as a free download right here at Coldplay.com, for all fans (and for the same time period).


    According to the band, the give-away is meant as a recession-busting mark of gratitude to everyone who's supported them: "Playing live is what we love. This album is a thank you to our fans – the people who give us a reason to do it and make it happen." [discuss this] [tweet this] [album mailing exchange]


    The album was recorded over the past year in various cities around the world on the Viva La Vida tour. Its tracklisting is as follows:


    1. Glass of Water

    2. 42

    3. Clocks

    4. Strawberry Swing

    5. The Hardest Part/Postcards From Far Away

    6. Viva La Vida

    7. Death Will Never Conquer

    8. Fix You

    9. Death And All His Friends


    And here is the artwork:




    Roll on May 15th...




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