According to a survey by IGN Entertainment's GamerMetrics and Research Solutions titled "Anatomy of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through IGN.com.
The "IGN Research: Anatomy of a Gamer" approached the fan's life outside of gaming in four distinct categories: Music, Movies, TV and Consumer Brands. The Music category documented a sweeping majority of this young male demographic have moved to the MP3 format, many use iPods. The research also showed that global pop sensations Gorillaz, U2 and Eminem top their playlists. Even though gamers prefer watching DVDs to the box office, FOX's 'X-Men: The Last Stand' was the most anticipated upcoming big screen release, while Disney's 'Pirates of the Caribbean: Dead Man's Chest' followed close behind. On the small screen FOX's two rowdy animated families "Family Guy" and "The Simpsons" led with Comedy Central's "South Park". Survey-takers also voted for Google, Apple and Coca Cola as their top brands.
-- 46% of gamers enjoy listening to Gorillaz
-- 39% enjoy Eminem
-- 33% enjoy U2
-- 32% enjoy Kanye West
-- 30% enjoy Coldplay
More on this here [thanks Ondes Martenot]
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