With wireless song sharing on the horizon, the record industry is keen to avoid the tracks of its internet tears and cash in this time
It's enough to leave record-label executives trembling: researchers in Sweden are developing an application that could allow music to be sent wirelessly from one mobile device to another. It's a concept that threatens content owners' rights and, especially, revenue, just as illicit internet file sharing does.
EMI hopes to deter mobile music users from acting illegally by promoting legal downloads. It recently undertook a trial with Nokia in Finland where, in the controlled environment of a coffee shop, consumers could stream songs and music-related content. In the UK, it promoted Coldplay's album X&Y by offering streaming content at railway stations.
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