As you will know by now, Coldplay's Paradise music video was released yesterday and its scenes feature Cape Town trademarks and local spots specifically requested by lead singer Chris Martin - including Woodstock Cycle Works - and shopowner Nils Hansen said he was shocked that they wanted to film at his store. Hansen initially turned away the location scout and cameraman, writes the Cape Times today. [Don't forget you can watch and rate the video in the 'elephant poll' thread at the Paradise sub-forum now - please leave your comments if you haven't already done so, in that thread!]
"They told me they were shooting a 'low-budget film'," Hansen said. "If I’d known it was Coldplay, I would’ve jumped onboard right away!" The video shows Martin interacting with a Woodstock Cycle Works employee. Hansen said: "Chris Martin was very down to earth. He kept apologising for wasting my time. Which is funny, because it was this memorable event for all of us."
Already, the video is bringing queries and business to the store. "People have been calling, and just today a group came in a few hours after the video was released, asking if this was the place," Hansen said. "I still can’t believe it."
In addition to the bike shop scene, Chris requested a scene filmed on a bakkie, said Cape Film Commission CEO Denis Lillie. Chris also aimed to feature Table Mountain. Lillie was impressed with the quick turnaround for the video – it was filmed less than two weeks ago and released yesterday. "The production and logistics went very smoothly. From an industry perspective, the band was pleased and impressed," said Lillie. "It goes both ways – we’re impressed that they got the video out so quickly."
Coldplay was anything but cold towards Cape Town, Lillie said. "They were overwhelmed by the reaction at the concert and the natural beauty of this city." He said that the Cape Film Commission expects the music video to be a big ticket and a free tourism campaign for Cape Town. "When you watch the iconic Table Mountain in the video it’s hard not to want to come see it."
Coldplay spontaneously flew the video crew to Cape Town after their concert on October 5th. The video was directed by Mat Whitecross, the director of films The Road to Guantanamo and Sex & Drugs & Rock & Roll. "The whole crew was great to work with," said Lillie. "We all responded positively to each other’s suggestions."
Screenshots of the Paradise video featuring the cycle shop owned by Nils Hansen: