Coldplay's highly anticipated third album is to be packaged with a front cover featuring colour-coded blocks which combine to reveal a secret code.
Bosses at record company Parlophone hope the intrigue surrounding the X&Y disc's artwork will pique the interest of fans the world over as they try to find the hidden meaning concealed the eye-catching design.
The global marketing campaign will begin later this month in anticipation of the album's release on 6th June. Parlophone executives anticipate X&Y will sell more copies than the 10 million units A Rush Of Blood To The Head sold worldwide.
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