21st Century Leaders Foundation and its Whatever It Takes campaign are proud to announce a licensing partnership with the Wildcat Apparel Group Inc (Wildcat Apparel), the company responsible for the success of the Retro Sport brand, to benefit charitable organizations across the globe.
To date, the Whatever it Takes licensing campaign has raised over $1,000,000 to create and sustain charitable projects that tackle key global development issues including poverty alleviation, environmental conservation and the protection of children.
Wildcat Apparel will launch its collection by featuring the individually customized artworks of George Clooney, Nicole Kidman, Gwen Stefani, Donna Karan, Heidi Klum, Charlize Theron, Coldplay, Christopher & Dana Reeve, Foo Fighters, Franz Ferdinand, Ringo Starr, Yoko Ono, Joss Stone, Liam Neeson, Lucy Liu, Ozzy Osbourne, Billie Joe (Green Day), Ronnie Wood (Rolling Stones), Slash, Snoop Dogg, Suggs (Madness), Susan Sarandon, Minnie Driver, Samuel L Jackson, and Stella McCartney.
21st Century Leaders Foundation has gathered artworks from an extraordinary group of over 600 celebrated leaders, including each artists’ signed “message of hope” for the future. Wildcat Apparel will reproduce the celebrity artist’s original artwork, beginning with a men’s and women’s t-shirt collection available Holiday 2007 at better deparent stores, boutiques and specialty stores throughout the U.S. and Canada.
This will be the first time that such apparel will be available in the U.S. The Whatever it Takes sportswear collection features the latest techniques in garment dyeing and softening in order to create the most comfortable lifestyle collection. Wildcat Apparel’s Whatever It Takes branded products are manufactured under ethical working conditions in Los Angeles, California USA.
And as was previously reported, Coldplay plates that were available for pre-order are now on sale. The plates matches the charity mug previously sold. Proceeds go to 21st Century Leaders and WaterAid and Oxfam.
Each plate is 8" / 20.5cm in diameter and the price is £9.99 (approx. €14.77). You can order it here.
Read on for full details of the fight against poverty campaign behind these plates.
A new Celebrity-Designed Plate collection featuring designs from the likes of Coldplay, George Clooney and Giorgio Armani is being launched this month by Whateverittakes.org to raise money in the fight against poverty. Whatever It Takes is the charity founded by Charlotte di Vita MBE, one of Nelson Mandela’s Goodwill Ambassadors.
Due to her dedication to raising millions in the fight against poverty, Charlotte di Vita MBE was chosen by Nelson Mandela to be a Goodwill Ambassador for the Nelson Mandela Children’s Fund, along with 36 other influential international ambassadors. Nelson Mandela selected these people, including Will Smith, Samuel L Jackson and Oprah Winfrey, to continue the legacy of the Nelson Mandela Children’s Fund after his retirement.
Struck by such an overwhelming gesture, Charlotte came up with the project ‘Whatever It Takes’. This aimed to use the power of celebrity to generate funds for charity. Famous people around the world are asked to donate a small amount of their time to draw a symbol of hope, a simple self portrait of themselves as a stick person and write a message of hope. So far Whatever It Takes has collated drawings from over 600 celebrities, ranging from George Clooney to Nicole Kidman and Coldplay to Desmond Tutu.
These artworks are used to create ‘merchandise with a meaning’ which has included mugs, wristbands, clothing lines and a new plate collection which launched this month (August 07.)
These plates feature designs such as Sir Michael and Lady Shakira Caine’s sunflower, Giorgio Armani’s Chinese symbol of hope and George Clooney’s caricature self portrait, as well as designs from Coldplay, Minnie Driver and David Bowie. Plates designed by Nicole Kidman, Ewan McGregor, Claudia Schiffer, Sir Roger Moore, Donna Karan and Samuel L Jackson are also being launched soon.
Whether you choose a plate because you are an avid fan of the artist, you adore the artwork, or you support the celebrity’s charity, you are sure to find a plate you love.
Source: http://www.fibre2fashion.com
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