EMI Music Canada and Rogers Wireless have connected to offer Canadians exclusive access to Coldplay ring tunes. From March 1 to April 15, Rogers Wireless is the exclusive carrier for RealTrax ring tunes from Coldplay’s multi-platinum X&Y album.
In addition, fans who purchase these ring tunes will be automatically entered into a draw for a chance to win an all expense paid trip to Sydney, Australia to see Coldplay live in concert on June 26. Rogers customers simply need to text COLDPLAY to 2222 to get the tunes.
“Through this unique offer our customers can now personalize their MP3 cellphones with exclusive chart-topping hits by Coldplay,“ says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. “Rogers Wireless makes it easy for friends to Live out Loud with the latest innovations for your mobile life. This offer is the latest in a long line of exciting new offers and products from Rogers Wireless including Caller Ring Trax, RealTrax ring tunes and Podcasts.” “Taking Coldplay’s music to new platforms while giving their fans an exciting opportunity is a cornerstone of our strategy for the band.Supported by wireless, interactive, street, print and broadcast media, this innovative partnership promotes X&Y ringtunes and a high value contest via the nation’s largest wireless carrier,” says Andres Mendoza, Director of Marketing, Capitol/Virgin Music Canada. Coldplay’s current single “Talk” is a multi-format smash and was recently #1 at Rock Radio (according to Mediabase) for seven straight weeks. In February the band received a JUNO Nomination for Best International Album and won two Brit Awards for Best British Album (X&Y) and Best British Single (”Speed Of Sound”).
Still to come - Coldplay has three more sold-out Canadian shows in March, two in Toronto which they will be filming; and a highly anticipated JUNO performance in Halifax on April 2, airing on CTV. About EMI Music CanadaEMI Music Canada is a unit of EMI Music and one of the top global recorded music companies. As an owner of digital music content, EMI is extremely well positioned to capitalize on the rapid growth of digital music.
EMI artists span all musical tastes and genres, and owns one of the finest catalogues of recorded music ever assembled. The current roster features many important domestic and international artists, including some of the biggest names in the recorded music industry: Beastie Boys, Sarah Brightman, Coldplay, Stompin’ Tom Connors, Gorillaz, Iron Maiden, Janet Jackson, Norah Jones, Nigel Kennedy, k-os, Paul McCartney, Anne Murray, Nickelback, the Rolling Stones, Shaye, Stabilo, Joss Stone and Keith Urban. EMI Music Canada’s world-famous labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI, EMI Classics, EMI CMG, Mute, Narada, Parlophone and Virgin. EMI Music Canada also boasts a strong Associated Labels division with labels such as: Aquarius Records, Arts & Crafts, Curb Records, Eagle Rock Entertainment, Marquis, Sanctuary Records Group and Warcon.
About Rogers WirelessRogers Wireless Inc. is Canada’s largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 5.9 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada’s largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada’s only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.
Source: http://www.capitolmusic.ca
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