Tixdaq has closed the books on 2008 and compiled the first ever in-depth analysis of the UK live music scene based on a detailed study of over 1m concert and festival tickets that were resold in 2008. Tixdaq EVP Steve Machin says “we’ve created the first definitive census of the UK live music sector, as seen through the lens of the resale market”.
Highlights from the report show that Take That sold the most tickets in 2008 but Coldplay was the highest value artist leading a field dominated by rock and pop superstars ranging from Kylie to Kings of Leon. Perhaps more surprising was the strong showing from classic acts such as Stevie Wonder, and Tina Turner who also appeared in the Top 10. Madonna was responsible for the highest grossing individual show and George Michael’s 2 dates at Earl’s Court gave rise to the highest average resale price.
London was confirmed as the leading live music city with 50% of the secondary market trailed in second place by Manchester and Birmingham. “The numbers are skewed towards the arenas and larger venues, so the fact that London accounted for 50% of the entire market may be surprising, but perhaps not when you look at the number of immensely popular shows that took place at The O2 Arena,” says Tixdaq COO Will Waddington.
More on this news release at the Coldplay forum here
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