Coldplay's 'Viva La Vida or Death and All His Friends' album may sell as high as 400,000 in the UK this week, and has already sold 125,000 units on its day of release, according to sales figures released today by The Official Charts Company.
As such, the album is near-guaranteed the number one slot in the chart this Sunday, despite being released unusually on a Thursday. Indeed, after just one day’s sales Viva La Vida is already outselling the rest of the top five albums. The album has also made a notable impact at radio: it is on playlists at Radios One, Two and 6Music, among others.
The band's last label, 2005's 'X&Y' sold to that level in week one in the UK and went on to sell more than 10 million worldwide, including 3.2 million in the USA. 'Viva La Vida' was released midweek, so the next UK chart will only account for 3 days of sales, but that is expected to still place it in an easy number one position.
This week's fastest seller in the UK to date has been Duffy's 'Rockferry'. 'Viva La Vida' will easily beat Duffy's 183,000 first week sales. However it is a long way off the record set by Oasis when 'Be Here Now' did 695,000 in one week in the UK.
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