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    Coldplay news round-up: The Wanted, Radiohead, Mylo Xyloto: global marketing

    myloxylotoalbum2_1.pngThe Wanted have said that Coldplay's 'Mylo Xyloto' [pictured] and Jessie J's 'Who You Are' are currently their favourite albums at the moment, according to Capital FM this week.

     

    Capital FM continue: The 'Lightning' stars were answering questions for Idolator where they made the confession about their fellow British stars. Singer Tom Parker said: "My favourite album right now is Jessie J 'Who You Are',", before Siva added: "My favourtie album right now is the latest Coldplay album."

     

    Last month, the 'All Time Low' singers confessed that they would love to work with Jessie as well as Rihanna - which Nathan admitted is one of his favourite artists to follow on social networking site Twitter. Meanwhile, The Wanted have revealed that they have begun working on a new song with Max tweeting earlier today (6th March) that they it could be their "best song yet". [Article ends]

    Following Coldplay's annoucement that they will be touring Australia from November, The Music (Australia) website are getting excited about the fact that they will be in the same country, touring at the same time, as Radiohead.

     

    The Music article continues as follows: Coldplay’s expected arena tour is set to take place within weeks of Radiohead’s, as two of the UK’s biggest bands visit Australia. Coldplay have already expressed their intentions to tour Australia this year, and a recent interview with The Daily Telegraph indicates that the band will be here in November – with full details to be announced next month. That will coincide with Radiohead’s mid-November tour, which could see two of the UK’s biggest bands in the country at the same time. Neither have indicated that they’ll be performing as part of a festival, but in announcing only five east coast shows Radiohead announcing that. "No shows will be added to the tour."

     

    The Telegraph’s story centred on the fact that punters will be given LED wristbands for the shows, which will be controlled by the band’s lighting engineer. "It’s a little self-indulgent on our part," frontman Chris Martin said, "but we love the way it looks when thousands of people all have lights on them. It’s such an amazing thing to be a part of.”" [Article ends]

     

    While Chris Martin put an end to the Mylo Xyloto name-regretting incident this week, an article by The Atlantic entitled, "Coldplay's Lessons for Global Marketing (Yes, Seriously)" has been published online comparing Coldplay as a global brand to other bodies that have 'screwed up a global name'. But it's not all bad: they secretly love Coldplay deep down, as evidenced by their previous entries (linked). Read their article below to find out...

     

    The Atlantic continue: When Coldplay (a band that everybody hates on the Internet except for me) announced that its 2011 album would be titled Mylo Xyloto, the music world had a bunch of questions. Such as: What the heck is a Mylo Xyloto? And, why does Coldplay insist on being so horrible? And, so is this recorded in Turkish, or what? The real answer was much more boring. Apparently, it was a play on Mylo, a name that lead-singer Chris Martin found charming, and Xyloto, a portmanteau fusing the words xylophone and toe. "It's just something that we thought looked really good," Martin explained on ABC last week. "But everywhere we go around the world people pronounce it in the most crazy ways and we're beginning to regret it now."

     

    I wouldn't be writing this for The Atlantic if it were just a Coldplay story (Such. A. Lie.), but it's really, truly also a global marketing story. Coldplay is a global brand. Their songs and records travel around the world, not unlike the name of a Ford car, or an Apple computer. They have to translate for disparate audiences as easily as a C-Am-F-G chord progression. Their last record, Viva La Vida, or Death and All of His Friends, was the global best-selling album of 2008. And talk about a name that travels! Half-Spanish, half-English, and practically gift-wrapped for a global tour. Compare this with Mylo Xyloto, which is neither Spanish, nor English, nor anything really. It looks like esoterically spelled baby-speak. A name that half the world can't pronounce and the other half can't even Google puts Coldplay in the shameful pantheon of global brands that majorly screwed up a global name: Consider Pschitt, a French softdrink; Fartek, a Swedish babywear product; Cat Crap, a lens cleaner in Japan; the Chevy Nova (that's Spanish for "no go" or "doesn't go"). In an interview I conducted last year with Hayes Roth, chief marketing officer at the famous naming firm Landor, he explained that 40 years ago, cross-cultural comparisons of names was a "smart extra step." Now it's mandatory diligence. This is not a band that has demonstrated formidable faculty with words, but next go around, expect some more phonetics in the title. [Article ends]

     

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    Don't forget to check out your tour discussion thread if you are getting Coldplay tickets or just getting excited for the European & North American 2012 shows and other forthcoming appearances:

     

    FEBRUARY 2012

    8 Los Angeles, CA @ Club Nokia (iHeartRadio) [discussion]

    9 Los Angeles, CA @ Jimmy Kimmel Live [discussion]

    10 Los Angeles, CA @ GRAMMY Week MusiCares Person of the Year tribute [discussion]

    12 Los Angeles, CA @ 54th Grammy Awards, Staples Center [discussion]

    16 Sydney, Australia @ 2DayFM, Mobile Live Set (intimate show) [discussion] [CANCELLED]

    17 Sydney, Australia @ Sunrise (intimate show) [discussion] [CANCELLED]

    21 London @ Brit Awards 2012, O2 Arena [discussion]

     

    MARCH 2012

    2 New York, NY @ Good Morning America [discussion]

    4 New York, NY @ The Secret Policeman's Ball, Radio City Music Hall (Amnesty International) [discussion]

     

    APRIL 2012

    17 Edmonton, AB @ Rexall Place [discussion]

    18 Calgary, AB @ Scotiabank Saddledome [discussion]

    20 Vancouver, BC @ Rogers Arena [discussion]

    21 Vancouver, BC @ Rogers Arena [discussion]

    24 Portland, OR @ Rose Garden Arena [discussion]

    25 Seattle, WA @ KeyArena [discussion]

    27 San Jose, CA @ HP Pavilion At San Jose [discussion]

    28 San Jose, CA @ HP Pavilion At San Jose [discussion]

     

    MAY 2012

    1 Los Angeles, CA @ Hollywood Bowl [discussion]

    2 Los Angeles, CA @ Hollywood Bowl [discussion]

    4 Los Angeles, CA @ Hollywood Bowl [discussion]

    18 Porto, Portugal @ Dragao Stadium [discussion]

    20 Madrid, Spain @ Estadio Vicente Calderón [discussion]

    22 Nice, France @ Stade Charles Herman / Nikaia [discussion]

    24 Turin, Italy @ Olympic Stadium [discussion]

    26 Zurich, Switzerland @ Letzigrund [discussion]

    29 Coventry, UK @ Ricoh Stadium [discussion]

     

    JUNE 2012

    1 London, UK @ the Emirates Stadium [discussion]

    2 London, UK @ the Emirates Stadium [discussion]

    4 London, UK @ the Emirates Stadium [discussion]

    7 Sunderland, UK @ the Stadium of Light [discussion]

    9 Manchester, UK @ the Etihad Stadium [discussion]

    10 Manchester, UK @ the Etihad Stadium [discussion]

    22 Dallas, TX @ American Airlines Center [discussion]

    23 Dallas, TX @ American Airlines Center [discussion]

    25 Houston, TX @ Toyota Center [discussion]

    26 Houston, TX @ Toyota Center [discussion]

    28 Tampa, FL @ St. Pete Times Forum [discussion]

    29 Miami, FL @ American Airlines Arena [discussion]

     

    JULY 2012

    2 Atlanta, GA @ Philips Arena [discussion]

    3 Charlotte, NC @ Time Warner Cable Arena [discussion]

    5 Philadelphia, PA @ Wells Fargo Center [discussion]

    6 Philadelphia, PA @ Wells Fargo Center [discussion]

    8 Washington, DC @ Verizon Center [discussion]

    9 Washington, DC @ Verizon Center [discussion]

    23 Toronto, ON @ Air Canada Centre [discussion]

    24 Toronto, ON @ Air Canada Centre [discussion]

    26 Montreal, QC @ Bell Centre [discussion]

    27 Montreal, QC @ Bell Centre [discussion]

    29 Boston, MA @ TD Garden [discussion]

    30 Boston, MA @ TD Garden [discussion]

     

    AUGUST 2012

    1 Auburn Hills, MI @ Palace of Auburn Hills [discussion]

    3 East Rutherford, NJ @ Izod Center [discussion]

    4 East Rutherford, NJ @ Izod Center [discussion]

    7 Chicago, IL @ United Center [discussion]

    8 Chicago, IL @ United Center [discussion]

    11 St. Paul, MN @ Xcel Energy Center [discussion]

    28 Copenhagen, Denmark @ Parken Stadium [discussion]

    30 Stockholm, Sweden @ Olympic Stadium [discussion]

     

    SEPTEMBER 2012

    2 Paris, France @ Stade de France [discussion]

    4 Cologne, Germany @ Rheinenergie Stadium [discussion]

    6 The Hague, Netherlands @ Malieveld [discussion]

    12 Munich, Germany @ Olympiastadion [discussion]

    14 Leipzig, Germany @ Red Bull Stadium [discussion]

    16 Prague, Czech Republic @ Slavia Eden Stadium [discussion]

    19 Warsaw, Poland @ National Stadium [discussion]

    22 Hannover, Germany @ AWD Arena [discussion]

     

    Read also: European Stadium Tour announced! (general discussion thread for the Europe tour)

    Read also: North America Tour announced! (general discussion thread for the US/Canada tour)

    Read also: 2012: Live Appearances - Easy Thread Finder (last updated - 12th January 2012)

    Read also: 2012 tour date rumours (please post dates for ALL countries in here)

     

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    Kit yourself up for the forthcoming MX tour and get spotted with Coldplaying's new range of merchandise! [click on the items for the full shop]

     

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    The new range of Coldplaying merchanise (unofficial of course to the official shop) has hit our stores, with our biggest range of goods so far. Prices are as low as they can be for a Cafepress shop so more people will be able to afford them. We don't take any profits for the sale of the merchandise as a result. Take a browse in one of the online stores nearest to you: UK | US | Canada | Australia | European (shipping is worldwide, but you can choose what currency to pay in) - simply alter the country dropdown menu at the top of the shop page. [thanks to TracieMorgan and zzz]

     




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