Weeks after the official announcement was made, buzz for the upcoming Pemberton Festival only seems to be growing, and so far, sales are going strong.
The three-day event will be held on the Ravenscrest property in the Pemberton Valley July 25 to 27, and will feature performances by almost 50 musical acts, including Coldplay, Tom Petty and the Heartbreakers, Jay Z, Nine Inch Nails, and The Tragically Hip. The maximum capacity for the site is 40,000 people, and organizers say they are now expecting to sell out.
“It’s been an incredible response, surpassing our expectation,” organizer Shane Bourbonnais said in an interview Tuesday afternoon. “…We’re well on-track to where we want to be, and we’re well on track to selling this event out, which is an incredible feat for a first-year festival.”
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