Last week’s phenomenally successful free single download was just the start, claim Coldplay management and label.
Coldplay have not finished with surprises in the run-up to the release of Viva La Vida Or Death And All His Friends, with a “significant major initiative” planned around another single [42 maybe?] taken from the album on May 21. With the band recording additional material that did not make the album’s final cut, Parlophone is also promising a treat for fans, with a number of other non-album tracks eventually seeing the light of day. [seperate releases, one for Viva La Vida and one for Death And All His Friends perhaps?]
Downloads of the giveaway digital single Violet Hill hit around the 1.5m mark at the end of last week, and the band’s management company, LA based 3D Management, and record company Parlophone are now ratcheting up the marketing campaign to follow the free download that started on April 29.
Coldplay’s manager Dave Holmes is already promising something special for the third week in May. “It’s one pretty significant thing, although I can’t afford to have it get out,” he says. “You’ll understand why when I tell you, but it is a major initiative with huge global reach.”
More on this story here onwards [thanks sebile, Stefan-C8, ApproximatelyInfinite & a2iel]
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