Coldplay, the Spice Girls and other performers signed to the EMI label will be given the option of broadcasting a live concert to screens in dozens of cities. The format would be used to launch new albums, with fans, media and music executives invited to the screenings and given the option of picking up the CD or film of the concert on their way out of the cinema.
A spokesman for EMI confirmed the plans, adding: "This is part of the process of transforming EMI from a record company to a music group."
David Bowie was one of the first to pioneer the format in 2003, when he previewed a new album at a secret gig in Hammersmith, west London, which was broadcast to cinemas around the world.
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