Coldplay’s new single 'Violet Hill' was downloaded for free by over 600,000 people in the 24 hours since it was made available at 12.15pm on Tuesday (April 29).
In the first 12 hours it was downloaded by 300,000. This figure doubled overnight as other countries logged on to Coldplay.com, the source of the free download. The single will be available free for a week and will then be released as a paid-for digital single on May 6.
Meanwhile, Last.fm have been keen to point out that the Coldplay figures are a record, exceeding even the most popular track from the Radiohead album that was streamed for free back in October. That notched up 22,000 listens in 12 hours.
Last.fm's figures are based, obviously, on the traffic that is scrobbled among Last.fm users, so these are only a minimum figure. But in 23 hours, there have already been 33,523 listens of Violet Hill - equivalent to 1 listen every 2.4 seconds. That's despite Coldplay's server wobbling about a bit under the weight of requests yesterday. Last.fm has already claimed a significant 119% rise in the number of click-throughs to Amazon's retail site since it introduced free streaming for the big four music labels.
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