The Crazy Frog ringtone has leaped to the top of the UK singles chart.
The reworking of Axel F - the theme to Eddie Murphy movie Beverly Hills Cop - is the first mobile ringtone to make it into the chart. HMV spokesman Gennaro Castaldo blamed the Frog's "huge novelty appeal and the massive amount of exposure it is getting."
He added: "Kids obviously find it cute and cool but students and office workers seem to be drawn to its rather kitsch, ironic appeal."
Coldplay's new single 'Speed of Sound' was relegated to number two, while last week's number one - Oasis' 'Lyla' - fell to sixth place.
The top ten singles in full:
1 (-) The Crazy Frog: 'Axel F'
2 (-) Coldplay: 'Speed of Sound'
3 (2) Akon: 'Lonely'
4 (-) Amerie: '1 Thing'
5 (4) Gorillaz: 'Feel Good Inc'
6 (1) Oasis: 'Lyla'
7 (-) Black Eyed Peas: 'Don't Phunk With My Heart'
8 (-) Gwen Stefani: 'Hollaback Girl'
9 (-) Audio Bullys Ft Nancy Sinatra: 'Shot You Down'
10 (5) Tony Christie Ft Peter Kay: '(Is This The Way To) Amarillo'
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