Coldplay look likely to be beaten to the Number One spot this week by a song originally designed as a ringtone.
According to music retailer HMV, Crazy Frog's 'Axel F' is outselling 'Speed Of Sound' by a 4 to 1 margin in their stores.
Chart expert Gennaro Castaldo said: "Music purists might not be too happy at the prospect of the Crazy Frog outselling Coldplay, but it shouldn't come as that much of a surprise when you consider its huge novelty appeal and the massive amount of exposure its currently getting. Kids obviously find it cute and cool, but students and even office workers seem to be drawn to its rather kitsch, ironic appeal. The only real issue is whether the record label can press enough copies to keep up with the huge demand that we're seeing right now."
Coldplay were previously beaten to the number one spot by Darius when In My Place was released.
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