iLike joins Tapulous for 'Tap Tap Coldplay' promotion

Music website iLike has joined forces with iPhone developer Tapulous to help promote the recently released themed version of its hit music/rhythm game, Tap Tap Coldplay, reports Pocket Gamer (UK).

"We're giving the 2.9 million Coldplay fans on iLike something to tap about," says iLike president Ali Partovi. This paid version of Tap Tap Revenge features themed graphics and a collection of hits from depressed crooners Coldplay, just as Tapulous has previously done with Nine Inch Nails and Weezer.

But iLike is well known for either predicting the hits with surprising accuracy, or actively causing songs to become hits on iTunes. "Every single album we've promoted in the past year, whether by iconic stars or emerging artists, has debuted in the iTunes top 10 albums, and most of them in the top three," Partovi recently blogged.

It'll be interesting to see if iLike's encouragement of Tap Tap Coldplay has an effect on the game's sales or, indeed, Coldplay's music currently on iTunes. Pretend rebel Katy Perry reported seeing an increase in iTunes sales after featuring one of her songs on the free version of Tap Tap Revenge, so it seems clear that the App Store and iTunes are very closely related.

Have you played Tap Tap Coldplay? Let us know what you think at the Coldplay forum here