NME is to sell a CD on the high street for the first time, having put together a 39-track double compilation album featuring the likes of Coldplay, The Killers and Gorillaz in a joint venture with Universal/EMI.
The IPC title is cashing in on what Universal product manager Simon King called a "vintage year for guitar bands".
The compilation, 'NME Presents: The Essential Bands', includes tracks by bands championed in the magazine among them Kaiser Chiefs, Franz Ferdinand, Goldfrapp and Hard-Fi.
King, Universal's music TV product manager, said: "The NME have allowed us to augment our TV-led marketing with very targeted editorial and ad support."
In addition, the NME confirmed the line-up for the NME Awards Tour, sponsored by Wella Shockwaves for the second year. In order of appearance the line-up is Mystery Jets, We Are Scientists, Arctic Monkeys and Maximo Park. The tour begins on January 23 and will visit 19 locations.
Source: brandrepublic.com
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