Online retailer Play.com has today launched a store selling digital music tracks without DRM (digital rights management) copy protection, in a move it is describing as "taking on iTunes in the UK".
The website — which sells music, DVDs, toys and gifts — is offering individual tracks and albums without DRM. It claims to be to the first major UK retailer to offer digital music in a format that means buyers can move tracks between devices and play them on various music players, including Apple's market-leading iPod.
Play.com's new online music store, PlayDigital, will offer tracks from EMI — home to Kylie Minogue, Lily Allen and Coldplay — as well as from a number of independent labels. The retailer said it was hoping to broker deals with other labels to sell their music in DRM-free format.
The top 100 tracks will cost from 65p per track and albums from £4.99. Play.com said albums in the top 100 would be available £1 cheaper than on Apple's download service, iTunes.
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