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    Round-up: Shazam concert/MX comp, Paradise reviews, Coldplay's 'Secret Lair', Q Awards voting...

    shazamcomp.jpgA reminder that Shazam, the world’s leading mobile discovery company, recently announced it is giving one lucky Shazamer and their guest the concert experience of a lifetime to see Coldplay perform live, as part of its “Golden Tag” promotions. When fans in the US, UK and Canada use their iOS and Android devices to Shazam any Coldplay song, including their latest singles, “Paradise” and “Every Teardrop is a Waterfall,” they will receive a chance to enter and win a grand prize trip to see them in concert, including airfare and a three-night stay in a hotel. The contest, which runs from today through midnight on 15 October will also award five Shazamers with Coldplay prize pack which includes the band’s new album, "Mylo Xyloto."


    Entering the Coldplay Golden Tag promotion is easy! All you have to do is: 1. Activate Shazam Friends (via the Friends Tab in your Shazam App); 2. Shazam ANY Coldplay song between 19 September 2011 – 15 October 2011. It’s just that easy! Winners will be selected on or around 16 October 2011. Fans can follow the Golden Tag promotion on Facebook pages for Coldplay and Shazam.

    coldplaysecretlair20110927a.jpgMedia reviews for Paradise are still coming in, a couple of weeks after its release. You can read all the media reviews found so far at WikiColdplay now. We'll have more reviews when we find them, in the meantime, below is the latest review found, courtesy of Altsounds...


    Odd electro noises are accompanied with classical strings in the typical window sill fashion sense before everything else steps onto the “Paradise” stage. Drums that you would expect in a Rihanna song and melodies you would expect from a band like Friendly Fires and the ‘oohs’ from 3Oh!3 is what you first hear. That is, of course, until Chris Martin’s vocals come into play and there is no doubt in your mind that this is Coldplay. A wonderful chorus of “para-para-paradise” reminds you just how good they really are. It will remain with you for weeks to come, like that new piece of clothing you just can’t get enough of. Some would argue that this is perhaps a little bland from the Coldplay boys. For example, is there really any defining riff? The answer, I’m afraid to say, is no.


    There isn’t a whole lot of creativity or originality chucked into the blender of musical production. But, let’s be honest now, who gives a crap?! Not me, for sure. Yes, it is a little different from the normal Coldplay formula, incorporating a large amount of electro elements into their songs, but it still upholds this sense of emotional window sill experiences. The heart and soul of Coldplay remains the same, it’s just the body that has changed. Maybe it isn’t as handsome as its predecessor, but I’m not that shallow - it’s all about what’s on the inside. So, in short, as Mr. Micawber would say, Coldplay have retained themselves. They’ve safeguarded the essence of Coldplay in this second single, "Paradise". It’s still Coldplay, it’s still brilliant - it always will be. It’s not the same, necessarily, but it’s still brilliant. And that’s all that matters. [via Altsounds]


    Last night on Twitter, Parlophone posted a picture of an MX-style hoarding around an unknown building [pictured, right] with the message "Somewhere in a street in London... @coldplay secret lair for one day only http://twitpic.com/6rhaxo".


    It turns out, thanks to plenty of Coldplayer investigative work (read on for the conversation), that it was a Mylo Xyloto playback event for the press at a nightclub venue next to the Fishworks, on 7-9 Swallow Street, London W1B 4DE - literally a place somewhere where journalists could come and listen to the album and write reviews on it. So - you can expect plenty of pre-reviews to pop up soon prior to the release of the album on 24th October.


    Don't forget that, as reported a couple of weeks ago, Coldplay have been nominated in two categories at this year's Q Awards in London. They're up for the Best Live Act and also the Best Act In The World Today. You can vote for this at awards.qthemusic.com now. The winners will be announced at a ceremony in London on 24 October - which just happens to be the release date for the new album Mylo Xyloto. Meanwhile, speaking of the Q Awards...


    Scans of Coldplay article as featured in the 25th anniversary edition of Q Magazine (found on 28th September 2011): [thanks Mimixxx]















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