Coldplay are pleased to announce that the new video for Strawberry Swing will premiere on Monday July 20th on Babelgum.com. The groundbreaking short film was directed by visual artists Shynola and features Chris Martin as an animated superhero in a chalk-drawn world (with a killer squirrel).
The film will also be shown at ODEON cinemas across the UK from Wednesday July 22nd, where it will be programmed in front of both Bruno and The Proposal. You can watch a sneak preview of the video, plus some stills from the full version, on Coldplay.com right now by clicking here. Strawberry Swing (the single) will be released globally as a digital download on September 14th. The video will be commercially available a little while before that, on August 3rd. You can check out the artwork for the single at Coldplay.com.
You can discuss the single release, video details and preview at the Coldplay forum here onwards [thanks iPsy & svenky]
Here are some stills from the video to further whet your appetite...
Strawberry Swinging! New Coldplay video coming later in July
Later this month, Coldplay's amazing new video for Strawberry Swing will be unveiled - keep it locked to Coldplay.com for details and watch out for some superb new Coldplaying banners ahead of the video. In the meantime, you can read again the official site's latest interview with Chris Martin in which Chris confirms that the video for the song 'Strawberry Swing' had already been finished by May. You can discuss the forthcoming video for Strawberry Swing video in the Coldplay forum here onwards. [thanks 1der]
The Strawberry Swing excerpts of the interview are also included after the jump, along with Roadie #42's tweets from tonight's Rock Werchter Festival in Belgium. Full scale discussions and live updates from the festival have already started in earnest at the Coldplay live forum in the Rock Werchter thread!
You're currently a few dates into a new leg of the tour, after having a little break.
Yeah, we've just done the video for Strawberry Swing, which is going to be pretty good, I think.
Is that officially a single, then?
Well, it's officially going to be a really great video. I don't know whether it counts as a single or not.
Can you tell us anything about the video?
It is a new concept in video making, which will either be a woeful disaster or a triumphant Bafta winner. I guess you'll be seeing it at some point in the summer, as it's a summery song.
Arguably the best song on the album.
That's what I think! And we should also say that if you like that song you should listen to The Rock by Delakota. That song had this amazing backwards guitar loop going all the way through. And although Strawberry Swing doesn't have that, the Delakota song was definitely inspirational.
A Strawberry Swinging!
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