Coldplay are currently featuring in a new advert for O2 to highlight that the mobile phone operator's customers can get tickets for the band’s UK stadium tour 48 hours ahead of them going on general release. [Watch the new video and also discuss the latest on this news at the Coldplay forum now or download the video and screenshots for later at the Multimedia forum (thanks Skuze23, zzz & Mimixxx)
The campaign, by VCCP, will highlight the band’s 2012 stadium tour, promoting the Priority Tickets for O2 customers, running from today (11 November) across TV, Radio, print and digital platforms and features a new version of ‘The Walk’ as it follows the band from their dressing room to the stage. [However the eagle-eyed Coldplayers will note that Jonny has his guitar in the dressing room - but not in the first clip that you see him while he's walking down the corridor!]
The advert will premiere on YouTube, but begin broadcasting on TV during Saturday’s episode of The X Factor. A two-day homepage takeover of NME.com will also take place, supported by radio promotions on XFM and Capital and placements in The Metro and The Sun. Media buying has been handled by Zenith Optimedia.
Sally Cowdry, marketing and consumer director for O2, said: "This campaign shows our continued commitment to bringing access to the very best acts for our customers. We’re passionate about finding new and innovative ways of working with top artists, and bringing to life the benefits of Priority Tickets for our customers."
Tickets will go on sale to O2 customers on 16 November.
Kit yourself up for the forthcoming MX tour and get spotted with Coldplaying's new range of merchandise! [click on the items for the full shop]
The new range of Coldplaying merchanise (unofficial of course to the official shop) has hit our stores, with our biggest range of goods so far. Prices are as low as they can be for a Cafepress shop so more people will be able to afford them. We don't take any profits for the sale of the merchandise as a result. Take a browse in one of the online stores nearest to you: UK | US | Canada | Australia | European (shipping is worldwide, but you can choose what currency to pay in) - simply alter the country dropdown menu at the top of the shop page. [thanks to TracieMorgan and zzz]
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